“Helles Belles has a slightly higher ABV and IBU, offering a beer that is a little more expressive and playful for a German-Style Lager.” New branding also demonstrates the brewery’s more playful side, capturing its affinity for rock-‘n’-roll.Īlso making its way to Ninkasi’s Flagship Series is Easy Way IPA, a drinkable India Pale Ale. “We love Lux, which is why we gave it an upgrade,” explains Jamie Floyd, Ninkasi co-founder and founding brewer. After the brewery first released Lux, a German-Style Helles Lager, to its Flagship Series in 2015, it decided to revisit the recipe and brand. In 2016, craft beer drinkers can find new additions to Ninkasi’s year-round lineup including Helles Belles, a Helles Lager.
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